Microsoft

Paid Media Data Analyst

United States, Georgia, Atlanta · 2d ago

Not specified2+ YOE

Quick summary

AI parsed

Experience: Master's degree in Mathematics, Analytics, Data Science, Engineering, Computer Science, Business, Economics or related field + 2+ years in data analysis, data science, business intelligence, or financial analysis; OR Bachelor's degree + 4+ years; OR Bachelor's degree + 8+ years. Experience with perception measurement and survey design.

Responsibilities

Develop and promote measurement frameworks and reusable data products for paid media investment decision making
Support campaign performance measurement, creative and audience testing, attribution, incrementality interpretation, and funnel diagnostics
Develop and own Power BI dashboards to understand end-to-end campaign performance and provide actionable recommendations to stakeholders
Identify and promote methods that enhance efficiency in analytics and reporting; ensure solutions are self-service oriented and easily discoverable

Full description

As a Paid Media Data Analyst on the Media Data Science and Analytics team, you will play a critical role in establishing and promoting measurement frameworks that create better investment decision making. This will include developing solutions that are reusable, readily discoverable by decision makers, and self-service oriented, all while driving meaningful interpretation of data and supporting media optimization. The optimal candidate thrives in fast-paced environments, demonstrates comfort with ambiguity, and collaborates effectively across teams and functional boundaries. Curiosity, a bias …