Microsoft

Senior Data Scientist - Media Data Science & Analytics

United States, Georgia, Atlanta · 1mo ago

Not specified5+ YOE

Quick summary

AI parsed

Experience: 5+ years data science experience with Python, SQL, ML modeling; 3+ years communicating technical concepts; 1+ years causal inference and media/marketing data science

Responsibilities

Design and apply causal inference approaches (quasi-experimental methods, incrementality testing, observational analysis) to estimate true impact of media investments
Evaluate effectiveness of marketing strategies while accounting for data limitations, confounding, selection bias, and uncertainty
Translate complex causal findings into clear, decision-oriented narratives for senior marketing and business stakeholders
Prepare, validate, and analyze complex marketing datasets, identifying data quality issues and limitations that affect inference

Full description

Causal Measurement & Business Impact Design and apply causal inference approaches (e.g., quasi-experimental methods, incrementality testing, observational analysis) to estimate the true impact of media investments in settings where randomized experiments may be limited or infeasible. Evaluate the effectiveness of marketing strategies while explicitly accounting for data limitations, confounding, selection bias, and uncertainty. Translate complex causal findings into clear, decision-oriented narratives for senior marketing and business stakeholders. Apply advanced statistical techniques and mac…